Archive
Guides on measurement, search visibility and conversion — newest first.
GA4 counts differently from every tool that came before it. This guide covers the data model, the setup that avoids the usual damage, the reports worth using, and the traps…
6 min read
Analytics under the GDPR is a series of narrow decisions: what counts as personal data, which legal basis applies, what a banner must actually do, and how long you keep…
6 min read
Feature grids do not decide this. Four questions do: who owns the data, what the pricing counts, how the tool models events, and what it costs to leave.
5 min read
Dwell time is the stretch between a click on a search result and the return to that result page. You cannot measure it directly — but you can measure its…
5 min read
Google Trends reports relative interest, not searches. Read it with that in mind and it becomes a fast way to find topics with momentum — and to avoid the ones…
5 min read
Web analytics is the practice of turning raw hits into a decision you can defend. Here is what it measures, where the numbers come from, and which ones deserve your…
6 min read
Chrome kept third-party cookies. Safari never did, and Firefox partitions them. The measurement problem was never one browser announcement — it was the slow end of cross-site identity.
4 min read
Search Console reports search behaviour without touching a single visitor identifier. Pulled through its API into your own store, it becomes the one dataset that survives every consent banner.
5 min read
There is no correct ratio of new to returning visitors. There is a ratio that fits your business model — and a set of ways the report lies to you…
4 min read
Most traffic emergencies are visible hours before anyone notices them in a dashboard. A small amount of alerting, built on the data you already collect, closes that gap.
5 min read
