About

Statlyzer covers web analytics, search visibility and conversion work for people who own the numbers rather than present them: solo operators, small in-house teams, agencies whose clients ask awkward questions.

What gets published

One kind of article, in three shapes. A definition piece when a metric is widely used and widely misread. A setup guide when the official documentation stops one step short of a working configuration. A comparison when the honest answer is “it depends”, and the dependencies are worth writing down.

How the guides are checked

Every version number, pricing tier and menu path is verified against the vendor’s own documentation or interface on the day of publication, and the check date is stated in the article. When a platform changes something, the article is edited and the update date moves — old text is not left standing with a fresh date on top.

Where the limits are

This site does not run reader-level benchmarks, does not have access to your property, and will not tell you what “good” looks like for your industry. It explains mechanics, the measurement traps around them, and how to test the answer on your own data.

How tools are ordered

If a tool is named first, it is because it fits the case described — nothing else.