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GA4 counts differently from every tool that came before it. This guide covers the data model, the setup that avoids the usual damage, the reports worth using, and the traps…
6 min read
Analytics under the GDPR is a series of narrow decisions: what counts as personal data, which legal basis applies, what a banner must actually do, and how long you keep…
6 min read
Feature grids do not decide this. Four questions do: who owns the data, what the pricing counts, how the tool models events, and what it costs to leave.
5 min read
Dwell time is the stretch between a click on a search result and the return to that result page. You cannot measure it directly — but you can measure its…
5 min read
Google Trends reports relative interest, not searches. Read it with that in mind and it becomes a fast way to find topics with momentum — and to avoid the ones…
5 min read
Web analytics is the practice of turning raw hits into a decision you can defend. Here is what it measures, where the numbers come from, and which ones deserve your…
6 min read
Chrome kept third-party cookies. Safari never did, and Firefox partitions them. The measurement problem was never one browser announcement — it was the slow end of cross-site identity.
4 min read
Search Console reports search behaviour without touching a single visitor identifier. Pulled through its API into your own store, it becomes the one dataset that survives every consent banner.
5 min read
There is no correct ratio of new to returning visitors. There is a ratio that fits your business model — and a set of ways the report lies to you…
4 min read
Most traffic emergencies are visible hours before anyone notices them in a dashboard. A small amount of alerting, built on the data you already collect, closes that gap.
5 min read
